1 in 3 landlords are not protected

AXA Landlord Insurance

AXA's research highlighted that at the time 35% of landlords were underinsured, therefore putting their investments at risk. To address the campaign's objective to increase quotes and sales while boosting brand awareness, I supported the development of an ABL campaign from a creative perspective. The creative was centred around the message, "1 in 3 landlords don’t have the right insurance. Make sure you do," which directly supported the objective by emphasising the urgency of proper coverage. Coupled with a 25% discount on AXA Landlord Insurance, the campaign encouraged landlords to secure their properties, aligning with the goal of increasing both sales and brand recognition.

The art direction for the commissioned photography visually underscores the message with a striking "1 in 3" visual metaphor, featuring close-ups of doors whereby one door looks less aesthetically pleasing than the other two, reinforcing the importance of adequate insurance coverage.

The creative was executed across a variety of channels, including programmatic display, social media, email, and the AXA website. This multi-channel approach ensured broad reach and engagement, effectively communicating the campaign's message to a wide audience.

DELIVERABLES

Print
Social
Display
Website
Email
Radio

INPUT

Art Direction
Design
Artwork

CLIENT

AXA Commercial Direct