Taking the puzzle out of business insurance

AXA Business Insurance

The AXA Business Insurance puzzle campaign, designed to raise brand awareness for AXA’s “Work hard, insure easy” proposition, was a six-month rotating activation placed strategically within The Guardian’s puzzles supplement.

Supporting AXA's proposition 'Work hard, insure easy', this advertising concept aimed to simplify the complexities of business insurance, presenting it as an easy and straightforward process.

The creative approach effectively engaged Guardian readers, aligning AXA’s message with the interactive nature of the puzzles section, thereby enhancing brand recall in a unique context with new puzzle themed adverts refreshed every fortnight.

DELIVERABLES

Print Ad
Guardian Supplement Feature

INPUT

Art Direction
Visual Design
Artwork

CLIENT

AXA Commercial Direct