Cover from nose to tail

Sainsbury's Bank Pet Insurance

In developing the creative strategy and art direction for our meta social ads campaign, centered around the idea of "Cover from nose to tail," we aimed to clearly communicate the comprehensive benefits of our pet insurance product. To demonstrate this visually we used close-up imagery of beloved pets features, that offered a playful connection to the messaging.

By strategically separating each product benefit into individual ads, we ensured that each aspect — such as dental care, 24/7 vet assistance and vet fees payed directly — was highlighted in detail. This approach allowed us to create a cohesive narrative across the campaign, demonstrating how every part of a pet's health is covered.

DELIVERABLES

Meta Social Adverts

INPUT

Creative Strategy
Art Direction

BRAND

Sainsbury's Bank