Protecting the oopsies

AXA Business Insurance

"Protecting the Oopsies" was a playful yet impactful BTL direct mail campaign aimed at small businesses. The concept revolved around the inevitable mishaps and accidents that can occur in any business setting. The campaign's creative direct mail design features deliberately stained, and water damaged elements to visually represent these unexpected incidents. The message was clear; while mistakes happen, AXA's Business Insurance makes it easy to get you back to business.

DELIVERABLES

Direct Mail

INPUT

Art Direction
Visual Design
Artwork

BRAND

AXA Commercial Direct