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Sainsbury's Bank Travel Money
For Sainsbury’s Bank’s Travel Money campaign, we leaned into a key insight: “Over 75% of customers expect to spend the same or more on holidays next year.” Typically, that means higher spend for less value, but with Nectar Prices, customers can “spend the same and get more.”
To highlight this, I introduced the idea of using oversized imagery to visually emphasise “more.” We brought this to life with giant sun hats, large watermelons, and expansive open views, creating visuals that were bold, playful, and designed to stand out.
The campaign’s tone was light-hearted, designed to resonate with budget-conscious travellers looking for value without sacrificing quality. Working closely with the creative team, I directed the creative to stay quirky yet relatable, aligning all elements for a cohesive feel that had a sunny boost on both engagement and sales. The results spoke volumes with a 14% YoY uplift in travel money sales, generating an impressive £1.5 million.
DELIVERABLES
Meta Campaign
Instore POS rollout
Radio
INPUT
Creative Strategy
Art Direction
BRAND
Sainsbury's Bank
Meta Ads
In store POS Poster
Radio
Main narrator: Start your holiday by getting more travel money with Nectar Prices.
So, whether you’re looking for…
More cannonball competitions
(SFX large splash)
Voice A: “Dad won again”
Main narrator: More late breakfasts
(SFX cutlery)
Voice B: “Just in time to order”
Main narrator: More snaps for the album
(SFX camera sound)
Voice C: “Hey, everyone smiled in that one”
Main narrator: Or maybe simply more time relaxing
Get more travel money with Nectar Prices at your local Sainsbury’s Bank Travel Money bureau
T&Cs: Nectar card or app required. Terms and conditions apply.
ROLE
Creative Lead at Sainsbury's Bank
PRODUCTION
Sainsbury's Bank In-house Studio Creatives